Monday, December 30, 2013

Will EA win the triple crown with it’s 3rd Worst Company in America Golden Poo Award?


If you were roaming around in my blog universe in May of 2013, you are probably well aware that EA was named the worse company in the U.S. for the second year in a row.  Despite the proclamation of their new CEO, Andy Wilson,  who replaced the forever clueless John Riccitiello, that EA would do better, they’vthus far continued on their merry path to total mediocrity.

But let’s not place the entire blame on EA.  The gaming public still continues to be suckered into the EA web as they relentlessly purchase crappy products more worthy of being buried alongside millions of old Atari E.T cartridges than being inserted into a gaming console or PC.  I guess this is what one would call the buy now bitch later plan.  And no, I’ve never understood it.

Between flooding the market with broken games and showering game players with expensive overpriced micro-transactions, you would think that consumers would have sent EA to the scrap heap by now.  But no, game players young and old keep asking to be punished and EA keeps delivering the goods.

From The Consumerist:

“With regard to quality control, it would be disingenuous to describe EA’s software output in 2013 in terms more flattering than ‘dismal,’” writes Noonan, citing the monstrous gaffe that was SimCity, a game that required the user to be online, but for which the company provided utterly inadequate server support, leaving many people unable to play.

And in spite of EA’s promise for better products and improved support, the company is currently still being publicly thrashed for the broken release of Battlefield 4, a game that was released with known disastrous glitches that have taken weeks to be resolved, and which has resulted in a lawsuit against the company.

But, points out Noonan, for all the griping about EA and its broken games and horrendous service, a large number of consumers are still willing to plunk down their money for EA products.

“[T]he market has yet to rebuke EA’s tendency to release incomplete games,” he writes, saying that from a business standpoint it was probably the right move for EA to unleash a cracked product to the market rather than wait to fix Battlefield 4 and miss the holiday shopping season.

Only a short time before the Battlefield boner, new EA CEO Andrew Wilson said his company’s two consecutive WCIA wins were a “wake-up call,” and promised to focus on providing the customer with a better gaming experience.

But perhaps what he really should have said was that the company’s decision to ignore those Golden Poos and continue releasing shoddy product should be a wake-up call to consumers, who should vote with their wallets and choose to not buy EA video games until the company learns to respect its customer base.

No comments:

Post a Comment